CAREER OBJECTIVE
Motivated and detail-oriented marketing specialist transitioning into front-end development.
Experienced
in HTML, CSS, JavaScript, Bootstrap, React.js and Vue.js through self-driven projects and prior work
involving
landing pages, digital ads, and email marketing. Adept at cross-team communication, problem-solving,
and
transforming ideas into user-centric designs. Eager to contribute to collaborative dev teams and
grow as
a frontend engineer.
TECHNICAL SKILLS
| Category |
Tools / Technologies |
| Languages |
HTML, CSS, JavaScript |
| Frameworks / Tools |
Bootstrap, Vue.js, React.js |
| Design Integration |
Photoshop, Illustrator, Figma (basic) |
| CMS & Platforms |
Line@, Meta Business, EDM platforms |
| Version Control |
Git (basic usage) |
| Office & Utilities |
Word (mid), PowerPoint (adv), Excel (basic) |
KEY PROJECT EXPERIENCES (TECH-RELATED)
Saishunkan Co.,Ltd. (DomohornWrinkle Taiwan)
Marketing Planner - Taipei Apr 2017 - Mar 2018
- Designed and implemented HTML-based EDMs, achieving a 23% open rate and 20% sales uplift
- Collaborated with designers and coders to ensure responsive layout for promotional emails
- Planned landing page layout and visual wireframes for seasonal campaigns
- Handled file review and front-end design specs with printing vendors
Hiiir, Inc.
Content Marketer - Taipei Mar 2016 - Feb 2017
- Managed blog CMS and created weekly food articles with embedded media and SEO optimization
- Designed and tested content layouts for desktop/mobile responsiveness using HTML snippets
- Cooperated with designers to create ad creatives; assisted A/B testing of UI arrangements
- Familiar with digital ad tracking tools and Facebook Pixel setup basic
Freelance Projects (Side Work)
Social Media & Web Assistant - Taipei Jun 2022 - Dec 2022
- Created basic web banners and page mockups for small businesses using Bootstrap templates
- Supported website content update, layout adjustment, and client feedback iterations
PROFESSIONAL EXPERIENCE (SELECTED)
SPIC Taiwan
PR & Sales (Health Supplements) - Taipei Jun 2024 - Sep 2024
- Created digital assets and visual flowcharts for events; coordinated landing page visual
guidelines
- Supported site UX review and user registration page improvement suggestions
- Collaborated with agencies on design revisions for event microsites
Dinos Corp. (Japanese Trading Firm)
Marketing Manager - Taipei Jan 2023 - Jun 2024
- Led 3-person team to re-establish internal workflows (including ERP & online application forms)
- Designed internal SOP guides and visually structured content for platforms
- Conducted basic JP⇄CH translation for UI and banner localization
Apple203 Franchise Shop
Store Manage - Taipei Apr 2018 - Mar 2022
- Built visual branding and social media content, developed ad visuals
- Managed Canva-based layout for promotions (HTML newsletter, poster design)
Groupon Taiwan
Copywriter / QA Editor - May 2011 - Sep 2015
- Edited and published 200+ web campaigns; collaborated with designers to optimize layout
readability
- Contributed to projects involving layout-based A/B testing and headline conversion analysis
Education
Hsuan Chuang University
Bachelor of Arts in Mass Communication
Hsinchu City , Taiwan 2008
STRENGTHS & SOFT SKILLS
- Fast learner with strong adaptability
- Cross-functional communicator (Marketing ↔ Dev/Design)
- Analytical and structured problem solver
- Comfortable in bilingual (JP/EN) working environments
- Familiar with Agile-style work processes from marketing teams